SMS services make the relationship between readers and the publication easier, more convenient, and more modern. SMS services can be used to host various games, contests, and prize draws and evaluate advertising effectiveness, organize polls, and accept announcements.
SMS services offer publishers guaranteed income beyond their current and initial financial investments. This service can be connected for free and does not require any additional equipment or staff training. SMS services are available 24 hours a day. They are quick and easy to use.
Part 1. Part 1.
Entertainment SMS contests, such as crossword puzzles, are often conducted using numbers that cost 10, 15, and 25 rubles. This is similar to sending a coupon in an envelope. Readers also have additional convenience: they can instantly make a decision and receive the correct answer without visiting the post office. A response SMS message can include information about the accuracy of the answer, instant crediting of funds, and additional information such as weather forecast, dollar exchange rate, or anecdote. The editors can also use reply SMS messages to promote other publications.
The benefits of SMS services to readers:
You can make instant decisions and save time. I guess it. Then, I sent another variant. You don't need an internet connection or a post office.
This is a quick way to get a response. Instantly, the reader receives information about whether his answer is correct. In a prize SMS or money to his mobile account, the reader also gets the details. You don't need to wait until the newspaper's next issue to see the correct answer or the results of this competition.
Instant crediting money to your phone - Convenience for receiving prizes
SMS services have many advantages for publishers
An increase in the number of copies and additional profit for the publishing company. It is not financially profitable to organize competitions using different methods.
The publisher requested an automatic determination of winner and distribution. This eliminates staff time wasted on processing emails and coupons.
Eliminate prize costs
There are no additional costs for connecting to the SMS service.
You can also use other SMS services such as voting, research, getting tips, and many more.
Part 2. Part 2.
The publisher may use free SMS messages for non-commercial purposes. This is when a quick and convenient relationship must be established with readers to get the best information.
Use cases
Vote
Evaluation of a new rubric
Public opinion research
Evaluation of the effectiveness of advertising
Marketing research
Reader reviews
Newsfeed
Messages or complaints to the editor
Part 3. Part 3.
For placing advertisements, SMS services offer additional convenience to readers. They can make decisions instantly without having to visit the post office or editorial offices.
Reception of advertisements paid for.
A reader sends an SMS with his announcement to a short, paid number of four digits. An editor will determine the cost of an SMS message in advance. It can cost from 5 to 350 rubles. A single SMS message can contain 70 characters, including spaces. If the message contains more than 70 characters, the amount for 2 SMS messages is automatically deducted from it.
Receive free ads
A free ad submission is the same as submitting a paid one. Only the reader can send an SMS to a short, four-digit number along with his ad text.
The service offers readers the opportunity to receive SMS adverts.
Additional convenience. To pay for ads and publications, readers don't need to go to the editorial office.
Instant decision-making and the convenience of automatic withdrawal from a mobile device (automatic withdrawals of funds from a phone) are two reasons why more people submit paid or free advertisements. This leads to an increase in their numbers.
The service offers many advantages for editorial staff members who receive SMS ads.
The editorial office finds it easier to receive announcements via SMS. All announcements can be accepted immediately on the personal page.
When organizing services to receive SMS-ads, one person must handle the processing, sorting, copying, and feedback.
This service can be connected to simplify the process of publishing paid and free ads greatly. You can also accept standard paid ads using SMS services. The costs vary depending on what text you choose (frame, cursor, underline), bold text, etc. You can find out more.
All SMS messages are saved in real-time on the website. You can access the website at any time to view the current situation. You can view all statistics, including the number of SMS messages sent and the region they are being sent. This allows us to evaluate the distribution geography of publications, the percentage of sales in different regions, and the activity of readers. Regular marketing research is possible due to the availability of statistical samples.
After using SMS services, the publisher will have a large database of subscribers' numbers. This database can be used for direct communications with readers and for sending SMS messages advertising or congratulatory (e.g., information about a new issue or Christmas wishes).
Part 4. Part 4.
The maximum simplification of subscription procedures is undoubtedly one of the most important and possibly the most important tasks for media. A mobile subscription allows subscribers to pay for periodicals using their phone accounts. A mobile subscription allows the Subscriber to his favorite magazines and newspapers with ease and convenience using his mobile phone.
Subscribers send an SMS request containing the name of the publication, the subscription period, or the amount to be paid. This is a short four-digit number that is FREE. For example, HUNT 150. He then confirms that funds have been withdrawn from the phone according to the instructions contained in the SMS message. Once payment has been made, an operator from the publishing house or a team member will contact the Subscriber to confirm the delivery address.
"HUNT" stands for a code word, which is the name of the magazine. 150 - The amount deducted in rubles.
Subscriber Options
Option 1. Analog to editorial subscription. We only facilitate the transfer of money from the readers to the publishing house. The publishing house handles all communication with subscribers to clarify their address and send them magazines and newspapers.
Option 2. An analogous to a subscription for the Russian Post. This means that publications must be added to the Russian Post's subscription catalog. After debiting the Subscriber's funds for a subscription period, our team member contacts the Subscriber to confirm the delivery address. We then transfer his data and funds to the Russian Post. The Russian Post further handles the delivery of the publications. This process is identical to that user if the reader subscribed at the post office.
Subscribers Get Benefits
Mobile phones are always available - they can be used to pay or subscribe.
Only after the Subscriber confirms payment via SMS money is debited.
Any amount above 15,000 rubles can be paid.
Display of expenses in detail for the Subscriber's bank account.
The detailed description of the payment makes it easy for Subscribers to understand and make purchases more transparent.
Media benefits
No monthly fees, free connection, and security fees. Support.
Ability to initiate payment from both the Subscriber (in the normal case) or from outside.
Publishers. To renew a subscription, for example.
Payment for any amount up to 15,000 rubles
The Subscriber is charged the exact cost of your product/service.
Every transaction the Bank makes is verified by funds taken from the Subscriber's account in the Operator's system.
