Social media marketing definition is the use of social media as it is platform on which users build social networks and share information- to build a company’s brand, increase sales, and drive website traffic. In addition with it, it will offer companies with a way to engage with existing consumers and reach the new ones, social media marketing has purpose- built data analytics as it will allow marketers to track the success of their efforts and identify more ways to engage. The power of social media marketing is driven by the unparalleled capacity of social media in three core marketing areas: connection, customer data, and interaction.
