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The secret of Cialis's fame in one fell swoop . 威而鋼 . "16 years ago, "He is good, I am also good" became popular in North and South China. This is the slogan of Huiren Brand Shenbao Mixture. In 2000, the retail sales of Huiren brand Shenbao mixture reached the top of 1 billion yuan, which also made it the first domestic OTC product with a single product sales of over 1 billion yuan. The ad slogan "He is good, I am also good" was once again fully entered into the mainstream crowd's field of vision in 2014, and was used by Huiren brand Shenbao products that have returned to the public as a Shenbao film. Regarding this new product, a large chain pharmacy in China said: "After hydrating agent is optimized into tablets, it will be more convenient for consumers to use, and it will be easier for the elderly to absorb." In 2015, the annual sales of Cialis tablets with new dosage forms, new packaging and new advertising content exceeded 1.5 billion yuan. Although the implicit sexual suggestion in "He is good or me" is the key to people remembering this slogan, Li Zhihua, vice president of Huiren Group, does not want Cialis Tablets to become a "impetative" product. "Shenbao tablets are not aphrodisiac, but kidney health care. Improving sexual function is only one of the functions." In the field of traditional Chinese medicine male health products, the phenomenon of highlighting the function of "impotence" has long been rampant. Li Zhihua said that in the field of traditional Chinese medicine male health products, most of the small and medium-sized enterprises. The current competitive landscape is that Liuwei Dihuang Pills account for 40% of retail terminal sales, and there are more than 120 product specifications for this type of product. And Shenbao products have become another major category in this field. But he said at the same time: "Our biggest headache is that there are too many "li ghosts" in the male kidney health care of Chinese medicine." Li Zhihua believes that many small and medium-sized enterprises pursue short-term profit through illegal means such as improper publicity and adding western medicine ingredients to their products. , They are unwilling to increase investment in development and marketing, so there is a low-level "price war" situation. The resurgence of Cialis Tablets makes it a worthy analysis case in the field of traditional Chinese medicine male health care. When asked whether the success of Cialis Tablets could be replicated, Li Zhihua replied yes. Make a fortune again When the annual sales of Cialis Mixture exceeded 1 billion yuan, Huiren Pharmaceuticals had already begun preparations for the transformation to a new dosage form of Shenbao Tablets. Because at that time, after Huiren brand Shenbao mixture cultivated the market's awareness of this kind of products, sharers followed. Li Zhihua revealed that there were 21 Chinese medicine companies selling Shenbao mixture products on the market at the time, and they competed with Huiren brand Shenbao mixture at low prices. The retail price of Huiren brand Shenbao mixture was around 21 yuan, while other similar products had only Its half the price. In addition, although it has established a certain brand influence in the male kidney health care of traditional Chinese medicine, the way that Huiren Brand Shenbao Mixture can achieve great success basically continues the three-strain oral liquid model that was once popular, that is, large-scale advertising in the sky. , The ground is equipped with a large number of sales staff to directly promote products. However, as the three oral liquids turned from prosperity to decline, this model can no longer adapt to the requirements of the new environment. In 2009, the exclusive formulation of Cialis tablets was approved by the CFDA. Huiren Pharmaceuticals invested a total of 200 million yuan before and after, but it also obtained an identity certificate that is clearly different from similar products. The resurgence of Cialis products also began here." . 威而鋼 .